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About Us

A Message From Bob DeFreze

Please call today if you think your plan is out-of-date. Most people need to update their financial plan each year to help ensure that it is in step with their life. If it's been a while, contact us today.


We offer financial products and services tailored to your individual needs. DeFreze Financial is committed to you for the long term.


About UsA Team That Understands You

Robert L. DeFreze, the owner of DeFreze Financial Services, has been working with individuals and businesses in Western and Central New York for over 40 years.  Outside of New York State, Bob is licensed in and provides various services in states such as North Carolina, South Carolina, Georgia, Florida, Arizona, Connecticut, Michigan,  New Hampshire, Pennsylvania, Maryland, Ohio, Kentucky, Delaware, Colorado, California, and Virginia.

Bob is the Branch Manager and a Registered Representative for Kingswood Capital Partners. He is Series 6, 63 and 65 licensed and has his NYS Life and Health Insurance license as well.

DeFreze Financial Services is unlike many other financial planning firms because here you are not just an account number. Bob knows all of his clients individually and values the long-lasting relationships he makes with them. The personalized program that he can provide is a roadmap to working toward a more secure financial future.

Meet The TeamWho You'll Be Working With

Robert L. DeFreze, Jr.

Owner / Registered Representative / Life Agent

(585) 697-0430

(585) 697-0436

rdefreze@kingswoodus.com

With over 40 years of expertise in both financial planning and life insurance, Bob can help to guide you on a customized path to meet your goals.

Read more

Danielle M. Mariano

Registered Representative / Life Insurance Agent

(585) 697-0430

(585) 697-0436

dmariano@kingswoodus.com

Robert S. DeFreze

Registered Representative / Life Insurance Agent

(585) 697-0430

(585) 697-0436

rsdefreze@kingswoodus.com

Are You Ready?Take The First Step

If you believe you could benefit from working with a financial professional,
let’s review your portfolio, financial trajectory, and goals to see if you’re a good match for our practice.

Schedule a Call